About two weeks ago we were approached by our friend Jen Bergmann of JB Strategic Communications to work with her on PR for Seattle Cigar Expo. Although neither of us have ever smoked a cigar, we jumped at the chance! Gloria Connors, of Connors and Co., is producing this event for the first time at Fisher Pavillion at the Seattle Center, and her enthusiasm was infectious. The event will be held outdoors on Saturday, August 20th, at the flag pavillion which will be transformed into Seattle's largest outdoor smoking lounge complete with music by Vince Mira, burlesque by the Atomic Bombshells, free cigars, free food (Crush, El Gaucho, Lil' Woody's) and free wine, beer and spirits. The fun in all this for us is working with Jen, with Gloria and her team and learning all about an entirely new industry for us. In our line of work, it is imperative you are flexible enough to learn-as-you-go and learn as quickly as you can...I guess I'll be lighting up a stogie real soon!